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David Black

Certified Google AdWords Trainer

Bio
I'm a certified Google AdWords trainer and consultant with 6 years experience helping business grow on line. http://ppcsuccess.co.uk/product/small-business-guide-google-adwords/
City, Country
Sheffield, United Kingdom
Skills
Inbound MarketingInbound Lead GenerationGoogle AdWordsppcOnline AdvertisingGoogle Adwords ProfessionalPPC Bid ManagementRemarketingRetargetingdigital marketingDirect MarketingNew Business DevelopmentOnline marketingMarketing StrategyStrategic PlanningBusiness StrategyBrand DevelopmentDigital Strategystart-upsadvertising
Interests
adwordsGoogle AdWordsGoogle Adwords ProfessionalppcPPC Bid ManagementBusiness
Professional Experience
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Internet Advertising Services Inbound Marketing Consultant 10/2011 -
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DC Black LTD Google AdWords Expert 7/2011 - 12/2013
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Allianz Marketing Consultant /2010 - /2011
Education
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Political Science and Government Sheffield University 2007 - 2010
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    Small Business Guide to Google AdWords

    ADWORDS TRAINING COURSE FOR SMALL BUSINESS   This comprehensive AdWords course has been specifically designed for business owners who want to:   Learn how to research, develop & manage profitable AdWords campaigns Take control over your spending and return on investment Know how to effectively monitor and optimise your campaigns We’ll start with the basics; what Google AdWords is, how the advertising networks work and the factors that result in your adverts being displayed to the right audiences, at the right time.   With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how to:   Identify the most profitable keywords in your market Limit wasted clicks with carefully chosen negative keywords Structure your Adwords campaigns properly to ensure high ad rank and quality scores Boost advert performance with dynamic content At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.   Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business. These steps include:   Targeting specific geographic locations Serving your adverts at the optimal times of the day Marketing to previous visitors to your web site with remarketing Testing ads and landing pages with A:B split testing Boosting your ads performance and ROI with campaign optimisation This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.     HOW TO USE THIS COURSE   You can use this course in 2 ways:   As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills. As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction.   ABOUT THE AUTHOR   I am one of the UK’s most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns. If you have any questions, please feel free to get in touch with me, i’m always happy to answer questions, give advice and tips. Kindest regards, David Black    

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    0ReviewsTeacher: David Black
    Price:$95