20 years have passed since I founded an Insights and Branding Agency in Shanghai, helping global and local brands to connect with consumers and expand a strong foothold in a very challenging market. I specialize in consumer & brand psychology to decode people's emotional needs, to then create impactful brand narrativescommunication. I have been working with teams in Europe, China, India and North America, including Coca-Cola, Adidas, Ford, Tencent and many more .

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