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Holger E. Metzger

Consumer Insights and Brand Communication Psychology Professional

Bio
20 years have passed since I founded an Insights and Branding Agency in Shanghai, helping global and local brands to connect with consumers and expand a strong foothold in a very challenging market. I specialize in consumer & brand psychology to decode people's emotional needs, to then create impactful brand narrativescommunication. I have been working with teams in Europe, China, India and North America, including Coca-Cola, Adidas, Ford, Tencent and many more .
City, Country
Shanghai, China
Skills
Market ResearchConsumer Insightconsumer psychologyBrandingBrand Developmentbrand communicationCreative Directionbrand psychologycognitive psychologycommunication psychologyfilmmakingScreenwritingEditingCreative WritingPsychology
Interests
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Professional Experience
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TMRC Chromatics Managing Director 1998 - 2019
Education
No information