Learn how to create business videos that customers want to view by knowing what your audience wants to see, creating videos that is unique and creative, and planning a schedule that is on task with your goals. Making business videos can help your business achieve increased revenue, gain customers, and create awareness through online exposure. INTRODUCTION Introduction: Why making videos is important for growing your business? ( 1:08 ) Chapter 1: Video Ideas Lesson 1-1: What kind of videos work on YouTube? ( 2:41 ) Lesson 1-2: What videos are your customers searching for to tell you what kind of videos to make? ( 4:09 ) Lesson 1-3: What are the different types of videos I can make, best match for my customers? ( 4:10 ) Lesson 1-4: What’s the best format and or formula to follow for my videos? ( 3:45 ) Chapter 2. Preparing to Make a Video Lesson 2-1: How to brainstorm an original video concept that represents my business? ( 4:18 ) Lesson 2-2: How to decide whether to be on camera or have someone else do it? ( 3:58 ) Lesson 2-3: How to outline and write your episode, tying it to relatable stories? ( 3:20 ) Lesson 2-4: How should you act on camera or direct a subject to perform? ( 3:37 ) Chapter 3. Planning and Scheduling Lesson 3-1: How much time does it take to make a single video, or many videos? ( 4:16 ) Lesson 3-2: How many videos should you make? ( 3:39 ) Lesson 3-3: How often should you shoot your videos? ( 2:36 ) Lesson 3-4: Where should you put your videos and when? ( 3:39 ) BONUS: What’s one video content strategy designed for growth? ( 1:58 )
Learn how to be confident on camera to keep your audience engaged in your message. Get in the right mindset to stay focused. Sound conversational and connect with your audience. Use a script or get spontaneous to capture attention and keep your video fun and fresh. CHAPTER 1: How to Act on Camera? Lesson 1-1: How to get in the right mindset? ( 3:07 ) Lesson 1-2: How to sound conversational? ( 4:29 ) Lesson 1-3: How to connect with your audience? ( 5:06 ) Lesson 1-4: How to be concise? ( 2:34 ) Lesson 1-5: How to represent yourself? ( 1:56 ) Chapter 2. What to Say on Camera Lesson 2-1: Should it be scripted or spontaneous? ( 1:32 ) Lesson 2-2: How to Use a Script (and still feel natural)? ( 1:37 ) Lesson 2-3: How to Stay Cool when Recording? ( 1:46 ) BONUS VIDEO: How to make your project look great? ( 2:00 )
Learn how to use social media to grow your business by creating a social media strategy, growing and engaging your community, and deciding the best content to create. Understanding how to use social media efficiently and effectively to promote your business will help you turn followers into customers who are inspired to share your products and services with their own networks. Chapter 1. Social Media Strategy Lesson 1-1: What is a social media strategy, and what are your goals? ( 3:13 ) Lesson 1-2: Which social media channels are right for your business? ( 4:15 ) Lesson 1-3: What resources do you have available to execute your social media strategy? ( 3:08 ) Lesson 1-4: How do I create a brand voice and an overall theme for my social media channels? ( 3:55 ) Lesson 1-5: How to plan for success with social media? ( 4:02 ) Lesson 1-6: How to summarize a simple social media strategy? ( 1:59 ) Chapter 2. Social Media Community Lesson 2-1: What is Community Management? ( 2:35 ) Lesson 2-2: How do I make and use an editorial calendar? ( 4:58 ) Lesson 2-3: How do I learn more about my community, what they like and when should I post? ( 4:16 ) Lesson 2-4: When, how and why should I buy ads on social media? ( 4:00 ) Lesson 2-5: How do I engage my social media community? ( 5:13 ) Lesson 2-6: How to measure your success on social media? ( 3:01 ) Chapter 3. Social Media Content Lesson 3-1: What is social media content management? ( 2:07 ) Lesson 3-2: What are the different types of content and where should I post content? (7:32 ) Lesson 3-3: How to create great content, and what are the best tools to create content? ( 5:24 ) Lesson 3-4: How to create content that matches your editorial calendar? ( 4:36 ) Chapter 4. Facebook Posting Lesson 4-1: What kind of content engages customers? ( 6:06 ) Lesson 4-2: What posts work for your Facebook page? ( 4:34 ) Lesson 4-3: How do you properly post an outside link? ( 6:58 ) BONUS: What are best practices for how to use social media? ( 8:11 )
Learn the best practices for your show to reach its first organic 10,000 views and early fans by employing the latest social media marketing tactics, public relations strategies, and website design ideas to create a thriving and instant community! CHAPTER 1: SOCIAL MEDIA Ep 1-1: Social: What social media platforms should I use? Ep 1-2: Bookmarking: How to use Sites like Reddit, StumbleUpon, or Buzzfeed? Ep 1-3: Website: How can I build a website for free? Ep 1-4: Strategy: What should my social media strategy be? CHAPTER 2: TEAM MARKETING Ep 2-1: Team marketing: How can my cast and crew help with marketing? Ep 2-2: Timing: When should I set up social media to get my team involved? Ep 2-3: Email: How to utilize email marketing? Ep 2-4: Klout: How to cast actors with social media fans? CHAPTER 3: NICHE TO NETWORK Ep 3-1: Niche: What is a strong niche marketing strategy? Ep 3-2: Press contacts: Where and to whom do I send my press releases? Ep 3-3: Outreach: How to market effectively to different audiences? Ep 3-4: Growth: How do I expand beyond my niche audience? CHAPTER 4: BIGGER COLLABORATIONS Ep 4-1: Casting: Why is it important to cast someone with a built in fan-base? Ep 4-2: Web-lebrities: How do I approach web celebs to be a part of my project? Ep 4-3: Collaborations: How to grow your series with fellow creators? Ep 4-4: Networks: Should I work with a YouTube Network? BONUS: Fans: How do I get fans to help me market my show for free?
Learn how to design your brand by setting yourself apart from other businesses in your industry, build your own unique brand identity, conceptualize your logo design and creative direction, and apply your branding to establish credibility and increase exposure. CHAPTER 1: Getting Started with Branding Lesson 1-1: What is branding? ( 2:29 ) Lesson 1-2: What is the process of branding? ( 2:42 ) Lesson 1-3: How to do competitive analysis? ( 3:08 ) Lesson 1-4: What is the creative brief? ( 2:30 ) CHAPTER 2: Brand Identity & Logo Design Lesson 2-1: How do I start designing a logo? ( 3:01 ) Lesson 2-2: What is the process of designing an identity and creating a logo? ( 3:25 ) Lesson 2-3: What makes a logo great as a good design? ( 4:17 ) Lesson 2-4: How do I create brand guidelines? ( 3:22 ) Lesson 2-5: Should I hire someone or do it myself? ( 3:14 ) CHAPTER 3: How to Apply Branding? Lesson 3-1: Where can I use my branding? ( 2:08 ) Lesson 3-2: How to utilize branding on websites and mobile? ( 3:19 ) Lesson 3-3: How to use social media to amplify branding? ( 2:40 ) Lesson 3-4: How to keep your branding fresh? ( 2:48 ) Lesson 3-5: What is the ultimate value of branding? ( 3:00 ) BONUS: How to get great feedback on your branding design? ( 1:25 )