Becoming a Product Manager in 2024

Strategies for Career Transition and Success

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Course in English

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Teacher: Techtorch

Details

Description

The demand for Product Management is on the rise today with more and more companies discovering how important this function is and how it accelerates the growth and innovation of a business. Product Managers are in charge of the key ingredient of every successful business – its product. They are directly involved in making core strategic growth-driving decisions. And it’s not surprising that they often go on to found their own startups or join executive teams!

But how exactly do you get there?

By going through the course you will learn 3 strategies on how you can build up your product management expertise to successfully transition to the Product Manager (PM) role. Also, you will complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position.

We will also cover some fundamentals, including:

1. Who is a Product Manager.

2. What is an end-to-end product management process.

3. What types of Product Managers exist.

4. What are emerging PM types (AI Product Manager, Growth Product Manager, etc.).

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Objectives

Understand the Role and Impact of Product Management
Learn Key Product Management Strategies
Identify and Leverage Transferable Skills
Grasp the Fundamentals of Product Management
Prepare for a Career Transition

Instructional level

Introductory

Requirements

There are no prerequisites for the course. It is perfect for working professionals planning to transition to Product Management as well as graduates looking to start their career.

Who should take this online course

Professionals planning to transition to a Product Manager role.
Software Engineers looking to transition to Product Management.
Data scientists looking to transition to Product Management.
UX Designers looking to transition to Product Management.
Sales and Marketing team members looking to transition to Product Management.
Customer support team members looking to transition to Product Management.
Project managers looking to transition to Product Management.
Business Analysts looking to transition to Product Management.
Graduates looking to start their career.

Chapter 1: Introduction
- 1 Course Introduction
  
  DescriptionCourse Introduction.
- 2 What does a PM do, really?
  
  DescriptionIntroducing the role of a Product Manager (PM) and PM's key responsibilities.
Chapter 2: End-to-End Product Management Process
- 1 Product Vision and Strategy
  
  DescriptionIntroduction to product vision and strategy and why it's essential for a good Product Manager to understand them.
- 2 Building Up Strategic Product Roadmap
  
  DescriptionIntroduction to a Strategic Product Roadmap and its role in the end-to-end product development process.
- 3 Solution Design and Validation
  
  DescriptionOverview of the Solution Design and Validation stage of the end-to-end product development process.
- 4 Product Development
  
  DescriptionOverview of the Product Development stage of the end-to-end product development process.
- 5 Product Launch and Improvement
  
  DescriptionOverview of how to launch a product and what happens after the launch.
Chapter 3: Product Managers of Different Types
- 1 Business-to-Business (B2B) Product Manager
  
  DescriptionIntroducing who a B2B Product Manager is and the role key responsibilities.
- 2 Business-to-Consumer (B2C) and Internal Product Manager
  
  DescriptionIntroducing B2C and Internal Product Managers and the roles key responsibilities.
- 3 Emerging PM Type: AI Product Manager
  
  DescriptionIntroducing one of the emerging PM types - AI Product Manager.
- 4 Emerging PM Type: Growth Product Manager
  
  DescriptionIntroducing one of the emerging PM types - Growth Product Manager.
Chapter 4: How to Get the Right Experience
- 1 Strategy 1: Internal Transfer
  
  DescriptionDiscussing how to get into Product Management via internal company transfer strategy.
- 2 Skills Assessment
  1
  
  DescriptionComplete the assessment for find your transferable skills for a Product Manager role!
- 3 Strategy 2: Business incubation
  
  DescriptionDiscussing how to get the relevant product management experience by joining the Business Incubation Program.
- 4 Strategy 3: Side project
  
  DescriptionFind out how to build up your product management skills by building your side project!
- 5 Seven proven strategies to transition to a PM role without prior experience
  
  DescriptionOverview of other proven strategies of getting into Product Management field.
Chapter 5: Final Words and Next Steps
- 1 Final Lecture

The Teachlr

Techtorch

Online learning hub

Hello, we're TechTorch, your go-to online learning hub based in San Francisco, California. We create online courses that are all about empowering people who want to shift careers or innovate from within their current roles. Our aim is to provide top-notch, practical learning materials that you can use right away, every single day. We tailor our courses to suit anyone keen on thriving in the fast-paced world of today, from leaders of startups to beginners in the corporate giants. We believe in