Certificate Program on Sports Marketing

In-Depth Details Of All The Aspects Concerned About Sports Marketing In The Shortest Possible Time..

0.0

Course in English

30 days Money Back Guarantee
Certificate of Completion
More than 5 hours of content
Additional Material
Lifetime
access

Teacher: VOE

Details

Description

This Course Helps Students Gain A Deeper Understanding Of Sports Marketing By Examining In-Depth The Sports Marketing Mix Of Product, Price, Place, And Promotion As Well As Marketing Research, Marketing Strategy, Market Segmentation, Branding, Sponsorships, Licensing Venue And Event Marketing, Global Sports Marketing, And Public Relations.

The Course Provides Research, Case, Analysis, And Other Opportunities To Learn Of The Effective

Principles, Theories, Practices, And Methods Involved With All Aspects Of Sports Communications.

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Objectives

Unique Market Types and Segmentation
Essential Dimensions of PR
Gauging the effectiveness of Publicity
Sponsorship Cycle it's Global Spending.
Event Marketing Needs.
Understanding Sports Consumers
The need for Fund Raising

Instructional level

Multilevel

Requirements

No Formal Educational Background Is Required By A Zealous Learner Who Is Willing To Learn About Sports Marketing.

Who should take this online course

Anyone from marketing interested in Sports Marketing

Chapter 1: Sports Marketing
- 1 Recalling the Marketing Basics 32:02 min
  
  DescriptionAim of Marketing, What is Marketed ?, Who Markets? , Type of Demand, Type of Markets, Core Marketing Concepts, Marketing Dimensions, 4Ps
- 2 Sports Marketing Essentials 35:07 min
  
  DescriptionUnique Market Types and Segmentation like The Female Market, Cohorts, etc. and segment's effectiveness, Market Selection Strategy, Industry Analyse. SWOT Analysis, Industry Standard Values of CPM,, and Case Studies on Sports Marketing.
- 3 Understanding Sport Consumers 37:07 min
  
  DescriptionType/Categories of Sports Consumers, Their Involvements, Commitment, and Reasons. Marketing Sport Myopia.
- 4 Ingredient of Impeccable Sports Promotion 34:10 min
  
  DescriptionCase Studies, Type of Media, Types of Purpose and Goals, Elements of Promotion, Advertising, Knowing Attention Grabbers, Placements, and selling.
- 5 Core of Public Relation 33:10 min
  
  DescriptionEssential Dimensions of PR and Definitions from Multiple Perspectives, Fun Examples to understand the same, Terms, PR Vs. Publicity. Origins, Objective, Messages House, Mono Dialogue related to PR. Art of Statement Writing.
- 6 Publicity: the Effective Strategy 35:06 min
  
  DescriptionGauging the effectiveness of Publicity, how, and where? Choosing the athlete, case studies, and Regulating the Advertisements.
- 7 Fund Raising in Sports Marketing 36:10 min
  
  DescriptionThe need for Fund Raising, Situational Analysis, Identifying Potential Sources, Method Selection for Raising Funds in Sports.
- 8 Sponsorship principles 32:34 min
  
  DescriptionSponsorship Cycle it's Global Spending, Methods, ROI Challenge, Objectives, Measures, Case Study, Properties of Sponsoring, Survey, Measuring Achievements.
- 9 Marketing an Event 26:29 min
  
  DescriptionMethodology, Values, Spectrum, Orientations, Key Success Factors, Stages like Assessment, Managers, Plan, Database Management, Policy, and more of Event Marketing.

The Teachlr

VOE

Delegate

VOE Offer an Opportunity For Dual Degree we have several duel degree partners from Europe and the United States. If a student requires a Dual Degree for any of the Master?s Degree Program or for Dual Professional Certification on Certificate Programs from our partner business schools then please contact us on care@voe.world or can WhatsApp of Operations team on +34 652332468.