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This word had a high level of popularity throughout the course of a good number of decades. This view, on the other hand, has been called into question, most notably by radical behaviorists like John B. Watson, who claimed in 1913 that the discipline is a "natural science" and that its "theoretical objective is the prediction and control of behavior." As a direct consequence of William James' formulation of the term "psychology," the concept of scientific research is now more strongly associated with the term. Folk psychology is a term that refers to the understanding of the mental states and behaviors of persons that is held by common people as opposed to the understanding that is held by psychology professionals.