How to Get Started with Social Media for Business

Learn how to use social media to grow your business by creating a social media strategy, growing and engaging your community, and deciding the best content to create. Understanding how to use social media efficiently and effectively to promote your business will help you turn followers into customers who are inspired to share your products and services with their own networks.

Chapter 1. Social Media Strategy

 Lesson 1-1: What is a social media strategy, and what are your goals? ( 3:13 )

 Lesson 1-2: Which social media channels are right for your business? ( 4:15 )

 Lesson 1-3: What resources do you have available to execute your social media strategy? ( 3:08 )

 Lesson 1-4: How do I create a brand voice and an overall theme for my social media channels? ( 3:55 )

 Lesson 1-5: How to plan for success with social media? ( 4:02 )

 Lesson 1-6: How to summarize a simple social media strategy? ( 1:59 )

Chapter 2. Social Media Community

 Lesson 2-1: What is Community Management? ( 2:35 )

 Lesson 2-2: How do I make and use an editorial calendar? ( 4:58 )

 Lesson 2-3: How do I learn more about my community, what they like and when should I post? ( 4:16 )

 Lesson 2-4: When, how and why should I buy ads on social media? ( 4:00 )

 Lesson 2-5: How do I engage my social media community? ( 5:13 )

 Lesson 2-6: How to measure your success on social media? ( 3:01 )

Chapter 3. Social Media Content

 Lesson 3-1: What is social media content management? ( 2:07 )

 Lesson 3-2: What are the different types of content and where should I post content? (7:32 )

 Lesson 3-3: How to create great content, and what are the best tools to create content? ( 5:24 )

 Lesson 3-4: How to create content that matches your editorial calendar? ( 4:36 )

Chapter 4. Facebook Posting 
 Lesson 4-1: What kind of content engages customers? ( 6:06 )
 Lesson 4-2: What posts work for your Facebook page? ( 4:34 )
 Lesson 4-3: How do you properly post an outside link? ( 6:58 )

BONUS:

 What are best practices for how to use social media? ( 8:11 )