This course has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought new challenges and opportunities for many new economies and established economies. This course intends to bring these new ways of doing business and new questions in the minds of international business leaders to discussion and provide some probable answers to these questions. The main objective of this course is to prepare users, learners and managers to deal with forces affecting international businesses and to expand successfully in many international markets.
Objectives
Understand the role of economic analysis within international business
Equip student with theoretical and practical knowledge in international business
Analyse and synthesize various models of competitive analysis within business
Evaluate the complex competitive scenarios at both the firm and industry level