Multichannel digital marketing: a hands-on course

Learn how to use the E-goi platform to kickstart your relationship marketing campaigns

5.0

Course in English

30 days Money Back Guarantee
Certificate of Completion
More than 2 hours of content
Additional Material
Lifetime
access

Teacher: E-goi

Details

Description

This course is geared towards any marketing professionals intending to turn leads into engaged customers using the whole gamut of digital channels (email marketing, SMS, web push notifications, automation).

It was designed to help you kickstart your email marketing and marketing automation campaigns using the E-goi Platform.

By the end of the course, you'll be able to:

- Build and grow a highly targeted opt-in subscriber list
- Create bullet-proof, responsive email marketing campaigns
- Boost your marketing results with SMS campaigns
- Easily create a sales funnel or autoresponder series using E-goi's Autobots

The course is free, so let's crack on!

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Objectives

Build an opt-in contact list
Set up and segment your contact database
Create responsive emails
Create SMS campaigns
Make follow-up email series and sales funnels

Instructional level

Multilevel

Requirements

Create a free account in the E-goi platform

Who should take this online course

Any marketing professional or anyone with an interest in digital marketing

Chapter 1: Introduction to E-goi
- 1 What is E-goi? 03:20 min
  
  DescriptionE-goi is an omnichannel marketing platform, allowing you to turn a large part your digital marketing strategy into action right now - all from one place. You'll find easy-to-grasp tools to create sign-up forms, send emails, SMS texts, transactional messages and do advanced stuff, such as: - Smart SMS messaging and voice broadcasts - Automation workflows - Web push notifications for your website - Push notifications for your smartphone app - Track&Engage, our all-in-one tracking hub enabling you to integrate E-goi with your website or online shop and learn all about your customers' preferences and auto-message them when it matters the most (eg. abandoned carts). The cherry on top? You can also create and run online ads using E-goi! How will this course work? You'll find several modules, with each of them focusing on a specific channel explained over individual classes. This allows you to take course at your leisure - all in one go or spread over multiple sessions, as you see fit - and go back and find a particular topic if you need to take another look at it. Each class includes external how-tos if you need some extra info to get you up to speed. Let's get e-going! :-)
- 2 Exploring the platform 05:55 min
  
  DescriptionWhen first logging into E-goi you'll probably be a bit overwhelmed - So! Many! Features! It's like taking a car for a ride for the first time. But once you get the hang of it and realise where everything fits, you'll enjoy it immensely. In this lesson we'll tell you where the main E-goi features are and how the whole thing works. You'll feel right at home in no time!
- 3 Managing users 05:37 min
  
  DescriptionAn E-goi account can be used by multiple people. You, a co-worker, a manager, a designer... In this lesson you'll learn how to create a user for each person and how to set access permissions and security settings.
Chapter 2: Managing Contacts
- 1 Creating lists and adding contacts 11:08 min
  
  DescriptionThis module is all about managing your contacts (ie, your customers, subscribers or just the people in your contact list). You'll learn how to create contact lists, how to add contacts and segment them. In this lesson we'll begin by creating a list and importing your contacts. Obviously, do make sure your contacts gave you prior express permission to receive your messages! :-)
- 2 Setting up lists and editing contacts 07:13 min
  
  DescriptionNow that you've created your contact list, you can customise it to your liking, add more contacts or edit them when needed.
- 3 Segmenting a contact list 07:53 min
  
  DescriptionGood, you now should have a list with your contacts - and probably a good deal of info about those people! Let's then segment those folks so you can engage them with relevant, ultra-personalised messages.
Chapter 3: Sign-up Forms and Landing Pages
- 1 Creating a sign-up form and deploying it 10:47 min
  
  DescriptionPermission-based marketing is all about growing a list of qualified subscribers who consented to receive your mailings and are looking forward to read them. First step: creating your very own sign-up form, embedding it in your site and seeing how it performs. Let's do it!
Chapter 4: Email Campaigns
- 1 Authenticating email senders 07:41 min
  
  DescriptionEmail is by far the most effective way to engage your leads, subscribers or customers. This module will tell you all about creating an email marketing campaign. First things first: you'll need to add E-goi's SPF, DKIM and CNAME entries to the DNS of your website's domain. This is key to ensure your emails reach the highest deliverability and are quick to land on your contacts' inbox. To do this, your website domain needs to be more than 30 days old. If this sounds too complex, don't worry - we'll guide you through the whole way (we can even set it up for you) and you'll need to do it only once.
- 2 Creating an email campaign 07:17 min
  
  DescriptionCreating your email is campaign is really quite simple. In this lesson we'll take you step by step on how to do it.
- 3 Creating an email using Email Builder 07:57 min
  
  DescriptionE-goi includes a really cool drag-and-drop editor allowing you to easily create lovely, great-looking emails in a snap. Meet Email Builder! In this lesson we'll show you how to use it and how to create email templates to save you time later.
- 4 Analysing an email campaign report 04:39 min
  
  DescriptionOnce you've sent out your email, E-goi provides you with a report with a slew of information about how your campaign performed. Let us show you what each metric means and which you should keep a close eye on.
Chapter 5: SMS Campaigns
- 1 Adding SMS senders 02:29 min
  
  DescriptionSMS messages boast an incredible open rate (over 90%), which means they can be an amazing tool to add that extra engagement woomph to your marketing strategy. The first thing you should do to get SMS-ready in E-goi is setting your SMS sender. This is how people receiving your texts will know who texted them. It can be a number (your mobile number) or your brand name. Setting this up is quite easy - let's go about it!
- 2 Creating an SMS campaign 07:17 min
  
  DescriptionRemember the last time you DIDN'T open an SMS from your favourite brand? Of course you don't - because we (and probably everyone else) do the same. If it's there, you're bound to read it as soon as you pick your smartphone up :-) Creating your SMS campaign is soooo easy. Take a look!
- 3 Analysing an SMS campaign report 03:25 min
  
  DescriptionHow did your mobile campaign perform? Just check out E-goi's SMS report!
Chapter 6: Web Push Campaigns
- 1 Adding the invite to a site 05:44 min
  
  DescriptionWeb push notifications pop up on your subscribers' web browser. For example, go to E-goi's blog and an invite comes up asking you whether you'd like to keep up to date with our latest postings. Once you accept it, your browser auto-notifies you whenever a new post is up! This is perfect to grow and keep your audience engaged. The first step is adding the web push invite to your webpage.
- 2 Creating a web push campaign 06:15 min
  
  DescriptionNow that you've got your invite set up, let's create your notification (eg. "Hi! Check out my new post!") for those people who have accepted it - they'll see it whatever page they're browsing and even if their browser is closed :-)
- 3 Analysing a web push campaign report 02:59 min
  
  DescriptionE-goi logs everything about your web push notifications, including their performance and how many people were engaged. Let's check out the web push report!
Chapter 7: Marketing Automation
- 1 Creating an Automation 07:59 min
  
  DescriptionAutomation is the ultimate way to grow your audience, turn leads into customers and increase sales on autopilot! The coolest thing? You can tailor it to your exact strategy and goals and put it into place as a sales or conversion pipeline which does the whole work for you! You'll be able to truly sit back and relax, resting assured the most relevant message is being sent to the right person at the right time. Creating your automation in E-goi gives you the chance to do it all in one place - add subscription forms, connect them to your online shop and trigger multichannel campaigns: email, SMS, SmartSMS, web push and even voice broadcasts! Let's have a look at how the whole thing works.
- 2 What are Triggers and how to use them 05:19 min
  
  DescriptionTriggers are what make things happen along an automation workflow. This lesson will tell you all about what each trigger does and how to best put them to use.
- 3 What are Actions and how to use them 09:11 min
  
  DescriptionActions are what happen once something is triggered. You can trigger as many actions as needed in your automation! Let's see how they work and a couple usage examples.
- 4 Analysing the automation report 04:31 min
  
  DescriptionOnce you have your automation up and running, E-goi will track your contacts' path so you can pinpoint at a glance any choke points and optimise the funnel accordingly. This is all done visually in E-goi's automation report. Let's have a look!

The Teachlr

E-goi

Marketing Automation and Multichannel Marketing

Seja uma micro empresa ou uma grande multinacional, o E-goi simplifica o marketing: campanhas de email, mobile, web, voz e redes sociais, tudo atrav�s de uma plataforma online multicanal. � a solu��o ideal para gerar leads, comunicar, converter e automatizar o ciclo de vida dos seus clientes para fideliz�-los!

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