Strategic Business Planning: Applied Fundamentals

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Description

Strategic business planning is important because it provides clarity, direction and focus for the organization and therefore allows organizations to be proactive rather than reactive. It improves the organization’s management process and decision-making processes by enhancing allocative, operational, information and dynamic efficiency, including achieving a sustainable competitive advantage. Other benefits include an increase in market share, profitability and business longevity. Therefore, it is imperative that decision makers understand the key concepts of Strategic Business Planning and be able to apply this knowledge effectively to create solutions to consumer, market, environmental and social problems.
These course aims to provide students with the opportunity to develop and enhance their skills and knowledge in the field of Strategic Business Planning. The unit includes the following topics: Vision and Mission Statements, Strategy Formulation, Strategy Implementation and Strategy Evaluation.

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Objectives

Learn to understand theoretical & practical knowledge of strategic planning
Use the knowledge of strategic planning to generate solutions improving practice
Produce a strategic business plan using the Levant-Planium Pro Software
Improve problem-solving & decision-making achieving competitive advantage
Examine the key challenges faced by strategic business planners

Instructional level

Multilevel

Requirements

Computer with an Internet connection.
PDF reading software, such as free Adobe Reader.

Who should take this online course

Business Students

Entrepreneurs

Business Owners

Self-Employed Individuals

Accountants

Managers

Start-Up Companies

Executives

Chapter 1: Concept Profile - Strategic Business Planning
- 1 Lecture 1.1: Strategic Business Planning 04:18 min
- 2 Lecture 1.2: Theories of Business Strategy 04:38 min
- 3 Lecture 1.3: Game Theory for Business 10:47 min
- 4 Lecture 1.4: Theories of Competitive Advantage 06:24 min
- 5 Lecture 1.5: Strategic Business Planning Process 01:46 min
- 6 Self-Knowledge Quiz
Chapter 2: Preliminary Vision & Mission Statements (Interim Targets & Goals)
- 1 Lecture 2.1: Preliminary Vision & Mission Statements (Interim Targets & Goals) 03:54 min
- 2 Lecture 2.2: Relationship Between Vision, Mission and the Business Strategy 02:58 min
- 3 Self-Knowledge Quiz
Chapter 3: Strategy Formulation
- 1 Lecture 3.1: Strategy Formulation 01:27 min
- 2 Lecture 3.2: Strategy Formulation (Continued) 02:32 min
- 3 Lecture 3.3: Steps: Strategy Formulation 01:25 min
- 4 Lecture 3.4: PESTLE Analysis 01:15 min
- 5 Lecture 3.5: Michael Porter - 5-Forces & Competitor Analysis 01:02 min
- 6 Lecture 3.6: Internal Resource & Capability Analysis 01:37 min
- 7 Lecture 3.7: Risk Analysis & Mitigation Tactics 03:00 min
- 8 Lecture 3.8: Marketing Plan (USP, Segmentation & Positioning) 06:00 min
- 9 Lecture 3.9: Segmentation 06:52 min
- 10 Self-Knowledge Quiz
Chapter 4: Strategy Implementation
- 1 Lecture 4.1: Strategy Implementation 02:22 min
- 2 Lecture 4.2: General Operation Planning 01:02 min
- 3 Lecture 4.3: Routine Actions (Processes, Procedures & Communication) 04:29 min
- 4 Lecture 4.4: External Prospects & Internal Resources Gap Comparison 01:37 min
- 5 Self-Knowledge Quiz
Chapter 5: Strategic Evaluation
- 1 Lecture 5.1: Strategy Evaluation 02:26 min
- 2 Lecture 5.2: Principles of Strategy Evaluation 04:06 min
- 3 Lecture 5.3: Financial Plan, Capital Structure & Valuation 07:17 min
- 4 Lecture 5.4: Scenarios in Strategic Decision Making: Case Sensitivity 02:11 min
- 5 Lecture 5.5: Revised Vision & Mission Statements (Confirm Target & Goals) 03:06 min
- 6 Lecture 5.6: Strategy Evaluation & Feedback 01:26 min
- 7 Self-Knowledge Quiz
Chapter 6: Case Study
- 1 Toyota Case Study 03:57 min

The Teachlr

Sentinel 9

Instructor