As we all know, the social media market has long been divided up by the Facebook family (Facebook, Instagram, WhatsApp) and the Google family (YouTube, Gmail). For users, there should be no extra time and energy left for the next social app. However, people's need for expression and interaction can always free up new space to accommodate new things. This time, there is a group of young, creative and eclectic users promoting short video sharing platform TikTok.
The predecessor of TikTok is Musically, a short video music community that makes MV through mouth-shape and body movements. After being acquired by TikTok, TikTok is now the most popular social media platform.
As one of the most popular applications for overseas users in 2020, TikTok continues to lead on Google Play and App Store this year, becoming the most downloaded application in the United States in the first quarter of 2020. Today, TikTok has more than 500 million users in 150 countries. TikTok trains users to express their creativity using creative tools on the platform. These tools include sounds, filters, and AR effects. Covers short videos from dance, beauty, sports to food, fashion and funny.
"With smartphones, every user can become a creator", TikTok allows users to see the new possibilities of video socializing. After TikTok simplifies the process of video creation and editing, these dozens of seconds to tens of seconds, with a brisk rhythm, novel and exciting short videos are both addictive and extremely entertaining. These short videos received 17 billion views per month, and users spend more than 45 minutes a day.
How to use TikTok for impact marketing?
The main users of TikTok are mainly post-95s and post-00s. These “always online” young people are not willing to chase social media influencers like their predecessors, but express themselves more freely according to their interests and expectations. Find your own circle. In the next 10 years, post-95s and post-00s will definitely be more important than post-80s and post-90s because they will spend their lives on the Internet. This also means that new strategies are needed to achieve new marketing models.
TikTok advertising types and placement, TikTok advertising can be roughly divided into two categories in simple terms, one is CPC pay-per-click advertising, and the other is CPM pay-per-thousand advertising. Generally, sellers recommend CPC ads, and pay for the click effect. There is a backstage. Advertisers can choose to serve according to the type of audience of their products. At present, CPC is about 0.1-0.8 US dollars per click.
Because TikTok's ad placement is directly linked to the ad's product page (Amazon, AliExpress, lazada, shopify website, etc.).
Just sharing simple life videos on TikTok may become a influencer with millions of fans, because TikTok will recommend viewers for each of your videos, and once your video is liked by others, it may grow overnight. One hundred thousand fans, this is unimaginable.
TikTok combined with e-commerce can quickly sell products and obtain high profits, so sign up for my course to learn to conduct online business through TikTok.
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