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Eric Schummer

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    Artificial Intelligence In Digital Marketing

    Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. This video course will help you to prepare, and explain a number of concepts: AI vs Machine Learning How to conduct SEO now that Google is an “AI first” company Chatbots Programmatic advertising Big data RankBrain Digital assistants Data science SQL Latent Semantic Indexing The future of internet marketing In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. Topics covered: What Is AI And Machine Learning?Google As An AI-First CompanyPreparing For Semantic SearchBig DataComputer VersionAdvertisingEmail MarketingChatbotsDeveloping Your AI Skills – Using SQLHow To Future Proof Your Marketing

    2ReviewsTeacher: Apprentice Worldwide Academy