Ebook: how to create a content marketing or lead magnet ebook is the complete guide for beginners, where you will learn how to create your first e-book from planning to execution - hands on! Together we will create your first digital book, from the conception of the topic to the writing, layout and distribution of your ebook. With an e-book you will: - Increase your authority on the chosen topic; - Generate leads and business opportunities; - Create a bridge of direct contact with your customer (without relying exclusively on social media); - Better understand your audience / customers; - Create an ebook to be used as a Content Marketing strategy for your company or services. What you will learn in the course: - Raising and validating ideas for your e-book; - Define the structure; - Create the visual identity of your ebook (even if you don't know anything about design); - Create the cover; - Create the content master page; - Create the table of content; - Create a breakpage; - Create the bio page; - Where to find free, high-resolution images; - How to insert images to the e-book; - Add external hyperlinks to the e-book; - Export the final project and save as a PDF; - How to create a landing page to distribute your e-book; - Build an email list of people interested in your content; - Learn to use Canva, a friendly tool for those who are not designers. I will see you in the course! If you have any questions, you can find my contact information on my bio page here in Udemy. Maiza Nara